For over 100 years the Rosso family has owned the crus: Cerretta, La Serra, Broglio, Meriame, Sorano, Costa bella, Lirano and Damiano. At the beginning of the 1980s, Giovanni Rosso restructured most of the vineyards with very modern planting layouts, capable of producing only high quality grapes.

In 2001, at the age of 27, his son Davide, an oenologist and with important experiences, decided to personally take care of the vinification and élevage of wines with a single goal: «The wine must be the perfect copy of its Terroir». The land is the “magical” one of Serralunga d’Alba, one of the best in the world.