“We used to oberve our grandparents waiting all year long, fearing one of those summer storms that could destroy the whole harvest … but finally, the last sunbeams delivered those beloved, strong native bunches to the ritual grape harvest: the Erbaluce or Albaluce, as in ancient times we were used to calling them. Today, in the same way, with our project we try to replicate those ancient gestures to give new life to that wonder of taste and inner search that springs out of a Settimo Rottaro Erbaluce Passito glass …”
La Masera was born in Settimo Rottaro, in the Canavese area (north of the province of Turin, on the border between Valle d’Aosta and Biella), in 2005 by a group of friends who used to tell each other that it would be good, one day, to be able to produce the Erbaluce Passito, a “magic” product that was born from the wise hands of the local peasants and that, in autumn evenings, their grandparents and parents brought them to see and taste.
Many years have passed, everyone has made his course both in family and professional life, but one day they came back to their dream: as if time had not passed, with the same care as many years before, they talked about their projects. The time to realize that dream had finally come.
And so, with passion, tenacity, commitment and much enjoy, they built La Masera. And surely a lot of this passion and this energy lies in their product … some trace of the dream comes even to those who choose to taste La Masera wines.
The company today has a 5-hectare vineyard area with pergola and rows in the delimitation for the Controlled and Guaranteed Origin of the Erbaluce di Caluso – native vine that finds its highest qualitative expression in this area – and owns a professional winery in Piverone (TO). The treated vines are: erbaluce, barbera, freisa, vespolina, nebbiolo. The top of the range of La Masera are represented by the productions based on the Erbaluce: the passito, the still whites and the sparkling classic method, in pas dosé version as well. There are also some D.O.C. red wines, two of which are pure, Canavese Barbera and Canavese Nebbiolo and Red Canavese obtained from different types of vinification. The production is enriched by the sparkling rosé classic method.
Our philosophy is to produce quality wine, authentic and fair, combining the common sense inherited from the “grandparents” with the improvements made available by the science and technology of today, giving life to a product that comes from the soul, son of a unique terroir, through a simple interpretation, but full of passion and respect for the territory.
